A thorough knowledge of the market structure and dynamics is an essential step in the development of a growth strategy

• Market penetration and ratio between the different providers in the market
• Profile of buyers and non buyers
• Key buying factors
• Usage/buying behavior (what, when, how often and why)
• Decision making process, decision making unit and criteria

Better brands aim at providing more value to your customers than your competitors and about attracting new potential customers to buy/consider your brand. Brand management is key in developing the pathway that makes your brand grow.

Therefore we support you with
 

• Brand performance by measuring key performance indicators such as awareness, usage, loyalty…
• Brand Development by understanding the effectiveness of communication.
• Brand Connection by mapping the value perception of your brand and its competitors.

It’s the basic principle of marketing: getting the right offer to the right target audience at the right price. But in the current, diversified market, the pathway to reach this goal is more complex than ever. At b²sense, we understand that new product development can be costly, timely and risky.

We support you with

• Assessment of needs & unmet needs
• Generation of products & services ideas​
• Concept development and finetuning
• Assessment of potential & definition of pricing
• Definition of Route2market

By doing this, we provide you with information and insights that help you in taking fundamental decisions in planning, investing and developing pathways for business growth.

Customers come and go but obviously you aim to keep and develop life-long relationships with as many customers as possible … especially the most promising and profitable ones.
You do this by listening to your customers, offering superior and consistent quality of products and services at the right price and by building a strong brand throughout the entire customer journey.

We guide you to assess your organization’s and staff’s readiness to become more customer centric by

• Mapping and qualifying the customer journey including the identification of the critical problem experience roots
• Measuring, tracking and qualifying the strength of the relationship with your customers and identify the drivers
• Detecting churn motives and define win-back opportunities
• Assessing your staff’s and organisation’s readiness to become more customer centric