Food

Combining multiple categories (bakery, dairy, beverages, meat & meat alternatives, plant-based products, etc), the food sector operates at a rapid pace, requiring know-how and flexibility to map the nuances of each category effectively. With a vast amount of in-house food research experience (b2b & b2c), we are ideally suited to deep-dive into, demystify as well as nuance global and local trends and developments. This way, we ensure our research teams maintain a high-level of understanding of different products, ingredients and consumer preferences. It also allows us to conduct better conversations with all profiles of decision makers (b2b & b2c) and interpret the results in the wider, real-world contexts of the food sector.

Given the diversity of the Food chain’s various target groups, we understand the importance of differentiating between consumers’ values, attitudes and behaviours. Generating insights at these various levels, requires an integrated b2b and b2c expertise and proven methodological frameworks and project management.

Food chain stakeholders are busy professionals that are hard to reach. We are well-aware of the value of their time, no matter where they are in the world. Via a comprehensive preparation process, we immerse ourselves in their local and organizational contexts and specify the most relevant questions. This b2b expertise enables us to conduct to the point interviews efficiently with business professionals, besides our extensive or in addition to consumer experience(s). After all, a positive experience for the respondent not only creates more insightful answers, it reflects well on your company too.