Why b²sense

• Qualitative market research
• Communication research
• Social & ecological Sustainability

I bring 10(+) years of experience in qualitative research to the projects I work on. I particularly enjoy applying my expertise in marketing communication and sustainability to find solutions and formulate ways to help my national and international clients navigate their professional contexts.

As a former university professor, I maintain a good connection with the academic world and continue to share my expertise and help tomorrow’s professionals on matters of marketing communication & sustainability

• International research
• Food business

As a research professional for 25+ years, I have been dedicated to providing research solutions and relevant insights to a range of international clients across various b2b2c sectors.

In dealing with clients and their business, I find it essential to thoroughly understand a client's challenges, needs and expectations, in order to effectively build that bridge towards our own research and sector expertise: this is how market research and insights can create real business impact.

• Project conceptualizing & development aimed at generating strategic marketing insights
• Coordination of international research
• Building & Construction

I am a passionate and enthusiastic researcher for 30+ years, with experience in both qualitative and quantitative research amongst b2b as well as b2c target groups.

In my work, I’m fascinated about the pathway in finding the right (research) approach. Posing the right questions and developing the best methodology are crucial for delivering you the best results.

• Quantitative Market Research
• Customer Experience Surveys
• Market Description

After being active in market research for more than 20 years, I am still very curious to discover new insights. I manage both international and domestic projects in various B2B sectors.

Research is about engaging in a conversation and creating new knowledge. As a quantitative researcher, turning the data into actionable results for our clients is what drives me.

• Quantitative market research
• Brand Research
• International coordination projects

As a quantitative researcher, I’ve been managing international and domestic projects in a range of b2b sectors for 20+ years.

Driven by a sense of curiosity, I like digging into the data and looking at the results from different perspectives to uncover meaningful answers to your research questions.

At b²sense, finding the story behind the data and conveying this in a clear and compelling way to help businesses reach their goals is really what we do.

• Quantitative research and modelling
• International coordination
• Customer experience research
• Brand health research

I'm a lifelong marketeer and researcher with extensive interests and experiences across many sectors, ranging fromfinancial services and telecom to industry and logistics.

My mission has always been to help customers achieve their business goals and protect long-term assets including customers, employees and their brands.

To accomplish this, I adhere to my four basic guiding principles:  Quality - Service - Teamwork - Innovation.

In my book, research should translate into concrete actions at the end of each research project … delivering data- and marketing driven action points is key.

Quantitative research

I love to manage research projects that help you in finding the key information you need to make your business grow. I gained in depth knowledge of research methodology and quantitative methods, thanks to my background in social sciences. 

I like to work in close cooperation with my clients, get to know their businesses, products or services and explore solutions for future markets and sustainable growth.

• Health & Pharma sector
• Qualitative moderation & analysis techniques
• Applying & interpreting statistical analyses

As a passionate research professional for 30+ years, I have gained wide experience in business growth marketing strategy, serving industries, NGOs and communication agencies, building the strongest partnership through personal involvement along the entire MR journey.

With a Master’s degree in Psychology, I continually strive to:

• connect with your specific objectives & needs,
• develop a tailored qualitative and/or quantitative MR design,
• manage the projects from A to Z, both for B2B & B2C areas.

• Motivational & Explorative research
• Conducting creative sessions
• Route2market and branding.

I have 30+ experience in national and international qualitative market research, mainly conducted for leading companies located in Belgium & the Netherlands.
Responsibilities are covering the whole research journey: from developing proposals up to presenting the results to clients.
I took a master degree in arts and philosophy and postgraduates in Business Administration and Marketing.

My credo is ‘knowing is not enough, we must apply’. Good knowledge is not enough to move closer to what we want. We have to act, take action or execute our inspiring ideas.

• Skill based management
• People manager
• Motivator
• Coaching

As Operations Manager of the b²sense Call Center, I support
customers and colleagues in reaching their targets and project
deadlines. With over 20 years experience in a Call Center
environment, I know very well what it takes to achieve the
expected goals.

Computer-aided telephone interviewing is a crucial part of fieldwork in
order to obtain market data and insights for research projects. Our
team of professional interviewers is always ready to support you
in gathering and delivering the data you need!

• Quantitative Market Research
• Coordination of international research
• Media & advertising

With over 20 years of enthusiastic experience as a client service director, I have successfully overseen and managed a diverse multitude of client relationships, cultivating enduring partnerships along the way. My expertise extends to both qualitative and quantitative research, spanning a diverse range of industries in both B2B and B2C markets.

My personal motto is to always strive for that extra smile.